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MAC Launches ’40 Shades of Pride’ Eyeshadow Vault

This is a limited-edition rainbow puffed palette celebrating MAC's 40th birthday and Pride Month.

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By: Rachel Klemovitch

Assistant Editor

In celebration of Pride Month and the brand’s 40th birthday, MAC launched a limited edition, rainbow-puffed palette. 
 
The MAC 40 Shade of Pride Eyeshadow Vault includes a culmination of 40 shades from the past four decades.
 
The palette includes a mix of old and new metallic and matte shades in a rainbow, puffed palette case. 
 
100% of proceeds from the MAC 40 Shade of Pride Eyeshadow Vault supports MAC’s philanthropic program, Viva Glam, to support LGBTQIA+ equality. 
 
Viva Glam gives back to local charities around the world, including organizations serving the LGBTQIA+ community such as, It Gets Better, The Trevor Project, and the Los Angeles LGBT Center.

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